Disruptive technology
Disruptive innovation calls for a disruptive market positioning.
To demonstrate market leadership a new category is created for the patented SILENTFLUX® technology by Noise Limit. The thermal module (cooler) for overclocking and high-end PC gaming systems is marketed as: ‘Bubble Pump Liquid Cooling’.
Clearly positioned as a value-add offering in between the established low-end mainstream category – and the high-end price/performance category.
