Corporate Positioning
Value add is the key to differentiate in a competitive market place. But often you tend to forget where the company really add value.
A new value proposition (elevator pitch) is the guidance for Dantec Dynamics new outside-in approach. With focus on solutions rather than product items – and customer benefits instead of technical features. The mindset emphasizes what the company do best, viz. ‘Turn Measurements into Knowledge’.
The renewed approach is outlined and detailed through the Brand Book.
