Market insights
At its core, market and business intelligence is keeping track of competition, trends and the state of the industry in combination with internal recorded events. Creating this data-driven “broad picture” of the corporate performance is an important foundation of the company’s strategy. Decision-making is simply much easier when it’s based on facts on customer behavior and market opportunities.
Sources of raw data for the analysis are numerous. From sales logs, surveys, industry reports over website, social media tracking and Net Promoter Score to focus group interview or mystery calling – and more…
