Tech Start-up
High-tech companies, entrepreneurships and early start-ups often benefit from the ‘Crossing the Chasm’ market development mindset. The concept of selling disruptive product solutions by attracting innovators and early adopters before, hopefully, Crossing the Chasm. The idea is closely related to technology adoption lifecycle models – and it suggest using different techniques to various customer segments.
Example #1: Disruptive solutions like ‘Glass-on-Metal’ quartz coating (company: SiOx) might be targeted applications within so different industries like Pharma, Food, HVAC, Oil & Gas.
Example #2: Disruptive ‘Bobble Pump Liquid’ cooling (company: Noiselimit) might be targeted so various segments like Gamers, PC manufacturer/System integrators & the Power Electronics industry.
