Global launch
As the world’s first wireless headset for offices with intelligent sound quality optimization (Adaptive Intelligence™) the global introduction of this premium “business class” solution is heavily supported by a full end-user/consumer marketing program. Likewise, a comprehensive range of tools are developed in support for distribution partners to launch the product fast and efficient.
A pivotal part of the go-to-market approach is the special roll-out catalogue to accomplish the launch. The catalogue is highlighting the product concept and market strategy, the value proposition, unique selling points along with guidelines on how to use the all-embracing tool box.
For Sales & Distribution Channels
- Animated online banner ads
- Posters, A2 format
- Promotional items & give away's
- Direct mail campaign (mail, postcards, box, mouse pad)
- Press release & images
- Press articles & editorials
- Presentation slides – for customer meetings
- Animations, video clips & sound samples
- Market information – segmentation, user scenarios
- One-on-one competitive information/comparisons
- White Paper - technology backgrounder, 30 pages
- Online E-learning module – interactive training
- Member / download sections
- Key visuals / illustrations / application images
- Product pack shots / photos
- Product samples
For Consumers & Endusers
- Website – product information
- Presentation videos
- Microsite – special product campaign website
- Print advertisements
- Product concept brochure – A4 format, 24 pages
- Product flyer – M65 format, 6 pages
- Consumer flyer – M65 format, 6 pages
- Competitive comparison – positioning overview
- Product fact sheet
- Fact sheet on Adaptive Intelligence™ feature
- Product packaging
- User guide & instruction manual
- Quick set-up guidelines